It started with one question.

I was raised by a single mom. To keep three girls fed and housed, she worked behind the beauty counter at Shoppers Drug Mart — Canada’s version of Walgreens — on minimum wage, for years. And my mom still came home every day loving products. Loving the ritual of them.

I built three tech companies. I went through a divorce that left me with a mountain of debt. Through all of it, I still took care of my skin and my hair — it was one of the few rituals that stayed mine no matter what else was falling apart.

And then I turned forty, and almost overnight, none of it worked the same way anymore. My hair changed. My skin changed. My body changed.

I went looking for products built for exactly this season, and there was nothing. So I started combining things myself, trying to hold onto what I had — and eventually I just cut it all off and started over.

That “search” is this company.

I wanted something clean. Something that celebrated women instead of quietly apologizing for what was happening to them. Something that supported the restart, instead of pretending it was not happening.

— Janice Taylor